Tired of consolidating your online marketing campaign data in spreadsheets? The Breadboard BI Marketing module is a scalable system that gathers keyword search marketing data from sources like Google Adwords, Microsoft adCenter, ValueClick, and Yahoo Search Marketing. It processes this data, stores it in virtually any open source or proprietary database, and presents the refined metrics to marketing, sales, or other non-technical users. It offers the ability to integrate marketing metrics with customer, finance, supply chain, and workforce systems throughout the enterprise.
The Marketing module allows organizations of all sizes and budgets to measure and improve their search marketing management performance. It supports the analysis of marketing metrics by a variety of dimensional attributes and hierarchies. Using the Marketing module, you can analyze data by dimensions like:
- Source (e.g., Google Adwords, Microsoft adCenter, ValueClick, Yahoo Search Marketing, etc.)